When Should You Use AR in Museums and When Not To?

Description

Augmented reality can add valuable layers to museum experiences, but it is not suitable for every exhibit. Learn when AR can bring lost stories to life, simplify complex ideas, personalize visitor journeys, and encourage exploration, as well as when it may create distractions, accessibility issues, or unnecessary complexity. formula D_ explains how strategic experiential design can help museums determine where AR adds value while keeping the visitor journey meaningful and balanced.